One of the great things about last year’s iPad release was the device parity Apple brought to both devices. They both had retina screens. They both and the same camera. They both had the same processor. They both had the same memory. All of this resulted in much easier consumer decisions when choosing between them. Do you want the big screen or the little one?

If the rumor sites are to be believed, this won’t be the case with the two different sized iPhones we are expected to see next week. Not only will screen size be different but we may also have differences in camera quality. I would speculate that differences in display quality, battery life, and storage could also easily be in play. Assuming that the bigger phone does get some of the better components, what do the people who want a smaller screen with the better components do? They have to make tough choices. I suspect much digital ink will be sacrificed in relation to this question in the coming weeks.