Whither Apple Car?

Once again Mark Gurman delivers an Apple scoop, this time explaining that Apple’s automobile plans are getting scaled-back. There have been rumors for some time now about layoffs on Apple’s car project. Some day there will be some great stories about the early days and revisions to this project. I imagine there are a lot of reasons why Apple has backed off on its never-announced car project but I'm certain that at least one of them would be the tremendous amount of attention it would take (away from Apple's other products) to launch such a thing. I also can't help but think that it's too early for Apple to get into the car game. Everything is turning over right now and the laws haven't even been written yet for self-driving cars. Apple usually shows up after the market has had awhile to mature and they can see a way they can improve upon existing products.