What is Apple’s Take on the iPad?

Federico Viticci just issued his voluminous 10,000-word review of the new iPad Pro. It looks like there is a lot to like in the new hardware with that XDR screen and wicked fast M1 processor. The Apple hardware team continues to crush it.

However, the thing about all of these iPad reviews is that they all seem to come with an asterisk about the limitations of iPad software. For years now, the iPad hardware team has lapped the iPad software team. That lead only seems to get longer over time and, to power users, it’s frustrating.

While this new iPad runs faster than a MacBook Pro on some benchmarks, it still is pretty terrible at file management. I know the rallying cry this year is that we need something like Final Cut to take advantage of the sexy new hardware. I’d argue we also need the ability to efficiently work with tags and sort our files. Where Final Cut on the iPad represents the high-hanging fruit, there still is a lot of low-hanging fruit (like adequate file management) on the tree. I remember feeling the same way a few years ago right before WWDC. It always seems like the iPad software is just barely adequate to keep up with the iPad hardware.

While I feel this tension nearly every time I pick up an iPad, that isn’t true for everyone. I have one kid in college and another in grad school. They both use their iPads in class exclusively. The current apps and features are just fine for them. I think there are a lot more people like my daughters than there are like me. It’s when you start pushing toward the edges that these limitations show up.

All of this got me wondering how Apple sees the iPad. Do they look at it the way I do, as an alternative computing platform to the Mac, or do they look at it like my kids do, an excellent tablet device but never to be on par with a Mac? Put simply, are we still thinking about cars and trucks? Apple markets the iPad as a truck but develops software as if it is one of those tiny electric cars that feels just a step beyond a golf cart. It’s actually more complicated than that because what they’ve done at this point is build fighter jet hardware with a put-put car software engine.

I understand Apple is not a single entity but a group of people. However, I do wish they would be more explicit about what the collective Apple thinks of the iPad. If they look at it as my girls do, I would probably stop banging my head against its software ceiling and use a laptop a lot more. I know that is the case for a lot of readers. Since the M1 MacBooks hit the streets, I’ve heard from many readers and listeners who stopped using their iPads because the new Macs’ long battery life and excellent performance were enough to pull them away from the iPad.

I know Apple isn’t going to come out and explain where they see the iPad explicitly. It seems too much to hear them say, “We’re making the iPad to be good at this, but we’re not bothering to make it any good at that.” They will, however, be announcing the new iPad OS updates next month. I will be watching that carefully. Because while we are not going to hear Apple tell us directly their intentions for the iPad, we can deduce those intentions from the software they choose to ship. I’ll be deciding how much a role the iPad plays in the next year of my life based on that.

How Apple Reinvented the Cursor for the iPad

I keep finding myself linking to Matt Panzarino here because he just keeps delivering the goods, particularly with iPad coverage. Matt got to interview Apple Software Chief Craig Federighi about the new iPad cursor implementation and wrote it up at Tech Crunch. It was by far my favorite read this week. I continue to believe that delight is one of my primary reasons for using the iPad and the new cursor implementation brings that whimsy.

A Few Observations on Today’s Apple Event

More than Hardware

As we all come to grips with the fact that Apple is becoming more of a services company, it was interesting to see they kicked off the event with a discussion of the television and gaming subscription services. I think the pricing on the gaming service, $5 a month, seems about right. I had no idea what to think about the television content pricing going in. It feels to me like Disney has disrupted everyone with excellent pricing for a massive amount of new and old content. In contrast, Apple is going to launch with just a few shows. Had they charged $10 a month, I would’ve felt like it was dead on arrival. Five dollars a month feels better but still strange for such a limited number of shows. The fact that they are going to bundle 12 free months with the purchase of any Apple hardware makes a ton of sense. I guess now it is up to Apple to make good programming.

Camera improvements

There was no surprise about the additional third lens on the iPhone 11 Pro. The interesting part of this presentation was the explanation of what they intend to do with that extra lens through software. The new features look cool, but I need to see them in action. I think Apple gets the fact that camera improvements drive phone sales and I don’t think they’ll lose sight of that any time soon.

Battery Life FTW

One of the announcements concerning the new iPhones was improved battery life of four hours for the small one and an additional five hours for the big one. That is a significant increase. I suspect it has a lot to do with the improvements to the processor and the way it is so aggressive with battery management. If these improvements are real, a lot of iPhone owners are going to be happy. Indeed, that may be the killer feature with the new phones if it weren’t for that slow-motion selfie camera, because …

The Slow Motion Selfie Camera is a Bigger Deal than their Nerds Think It Is

As someone who spends too much time at Disneyland, I can tell you that a lot of people take more pictures with the lens on the front of their phone than the one on the back. Those folks are going to love a slow-motion selfie. This feature will sell iPhones.

Pro Max, Really?

I like the new naming conventions of the iPhone 11 and iPhone 11 Pro. I hope that the “S” days are behind us and next year sees an iPhone 12. I do wish they had come up with something other than “Pro Max” for the big one.

Presenter Diversity

There was plenty of diversity and new faces among the presenters, and they all did great. I have to think that after Craig Federighi’s first presentation, Apple instituted some training program for their presenters. They’ve all been so reliable since, and of course, Federighi is now amazing at it. I do still have a soft spot for Phil Schiller when he gets to talk about the iPhone camera. Here’s a guy that likes talking about mobile photography … and pixel density.

That $329 iPad

A common complaint against Apple is that they do good at the high end but don’t deliver much in terms of value pricing. I would argue that one exception to this is the iPad. That new iPad, which is just $329, includes smart connector (and Smart Keyboard) support and Apple Pencil support. It looks pretty great, and you could buy three of them for what I paid for my iPad Pro. There are a lot of people that could get by just fine with this new iPad and the new iPadOS, particularly with the improvements to Safari.

Apple Can Still Surprise

Because today was a hardware event, I didn’t expect many surprises. Nevertheless, Apple delivered. The new iPhone Pro line got a new color, midnight green. (I love it, and I’m going to buy one.) It was also a surprise to me that the back on these new iPhones is a matte finish. I prefer that. Hopefully, it’s a bit more grippy and makes the phone feel less like a bar of soap.

An even bigger surprise was the fact that the new Apple Watch, Series 5 features an always-on watch face. I thought that was several years away and I am delighted that we can now get it. I had no intention of upgrading my Apple Watch this year, but now I’m in.

The iOS 13 Release Date

While it is always fun watching an Apple event, I had some low-level anxiety throughout this one. I am very nearly done with the new Shortcuts Field Guide, and I wanted to make sure it was available on day one of the iOS 13 release. They never explained in the keynote when iOS 13 is going to release, but an Apple press release sets the date as September 19, next Thursday. That’s a few more days than I was expecting, and I’ll take that. Speaking of which, the new Shortcuts Field Guide will be my biggest yet, and it is coming out great. Stay tuned.

The iPad as Laptop Replacement, Continued

A few days ago, MKBHD posted a video explaining how he is using his iPad Pro with the beta iPadOS installation to replace his laptop. That has always been my play. I still use my iMac every day on my desk, but I like the idea of being able to work on the iPad when I go mobile. It is early days, and the beta is still a work in progress with many bugs, but I think this release is going to tip a lot of people toward the iPad as mobile device lifestyle. There a lot of reasons but two that particularly stand out are file management and the new Safari.

File Management

File Management using the latest operating system works a lot better. You can now create folders when you save files, and there are now multiple categories to sort and organize your files. While it’s not up to all of the features that you get with the Mac’s Finder, it has most of what you need. The new release does not address tags, so if that’s important to you, you may still need a laptop. However, for most garden-variety file management, the iPad is up to the task, although a bit slower.

The New Safari

I cannot understate the value of a desktop class browser on the iPad. With the installation of the beta, all of my trouble spots on the Internet that traditionally did not work on the iPad immediately started working. That includes Google Docs and Sheets, my banking website, Squarespace, and all the other fiddly sites I could never get to work on my iPad. Indeed, since installing the beta, I have yet to find a website that doesn’t work.

There’s a certain amount of delight that comes with using the iPad. That usually comes with a trade-off in that things may take slightly longer. Regardless, you will be able to get real work done on your iPad with this new release and you just may find it replacing your laptop come September.


The Latest iPad Videos Get It Right

Last week Apple released a collection of new videos about getting work done on the iPad. I finally got around to watching them today and they are really good. What I like about them is that each video takes its time demonstrating actual workflows. I think that is what we need to see if we are looking to get more out of the iPad. They even call out specific non-Apple apps.

I also appreciate how they demonstrate more real-world uses. Instead of using the iPad with scuba gear to map an ancient wreck, they have people taking notes and making presentations. Not nearly as sexy as prior "iPad use" videos but so much more relevant to most of us.

These are some of my favorite tutorial-ish content that I've seen from Apple in years. They even have a film showing how they shot the videos with the iPad itself. Keep them coming Apple.

The Next iPad

Jason Snell wrote up a nice summary of the current rumors and his opinions on the upcoming iPad at Macworld. It seems a near certainty that we'll get at least one new iPad next month with Face ID since the current iOS 12 betas on iPad have gone out of their way to move all information to the top right and left of the screen, thus making room for a notch. That bit of evidence also makes me think the iPad Pro will have an edge-to-edge screen since the current iPad Pro design has plenty of room in the forehead to accommodate the Face ID sensors without adding a notch.

Another interesting point is that with an edge-to-edge screen, what will happen with finger detection on the edges? When the iPad was first released, Apple made a pretty big deal out of the fact that it needed borders so you could hold it without touching the capacitive screen on the device. I know they've been working around that on the iPhone but I expect that problem to be harder to solve on the iPad where everyone will nearly always have at least one finger holding (and touching) the front of an edge-to-edge screen.

The New iPad

Over the weekend I took a trip to the Apple Store to check out the new 9.7 inch $329 iPad. There is a lot to like about the new iPad, starting with price. It’s roughly half the cost of the 10.5 inch iPad Pro. For that price, you get an iPad that supports Apple Pencil, looks great,and is plenty fast. I tried to get it to drop frame rates, and it felt just as fast as my 10.5 inch iPad Pro. (I know that it is not but it still felt plenty fast.) I think, for most iPad users, the new 9.7 inch iPad is fine. 

9to5 Mac has a postdetailing the differences and there are quite a few but having used one in person I can tell you for most people those differences won’t matter. Going forward, when friends and family ask me for a recommendation for an iPad, I'm going to point them at the new $329 iPad unless they’ve got a good reason to move to the pro. When you consider the rich assortment of software available for iPad plus the fact you can get a Bluetooth keyboard in the $30 range, the new iPad is a heck of a deal.

For those of you that are interested in the iPad Pro, I think we’ve officially entered the “don’t buy unless you must” zone. I expect a new iPad Pro shortly, probably with Face ID and more bells and whistles to distance it from the impressive new $329 iPad.

Repairability vs. Sturdiness

Over the years, Apple Products have become increasingly less repairable. The latest teardown of the new iPad evidences this fact with photos of densely packed electronic components and copious amounts of glue. This led iFixit to give the new iPad a low repairability score.

I get that, but also don’t see it as big of a strike against the iPad as most people make it out to be. For years now, repairing these devices, even without the glue, has been no walk in the park. To make these devices small, they have to be dense, and things are locked together inside, so the contents don’t move around. This also leads to that sense of sturdiness you feel with an iPad in your hand.

I can’t help but feel to make it more repairable you’d lose some of that. I'd also argue that for the vast majority of us, we’re not going to take a screwdriver to our iPad at any time, no matter how repairable it is. As a result, for most of us using less glue, adding more space inside, making the device less sturdy for the sake of repairability is a cost without a benefit.

I don’t envy Apple in having to make that decision between repairability and sturdiness. I understand there is a screwdriver-wielding crowd out there that won’t be happy as Apple increasingly locks these devices down. However, I think they generally make the right decisions when you consider the abundance of Apple Stores and certified repair centers where we can get a professional to fix our devices and the fact that we buy these devices to use them every day, not take them apart.

A Few Notes From Apple’s Education Event

I followed the live stream blogs during today’s Apple Education event and took a few notes. These observations are based on reading the live blogs. I'm sure that people in the room will have more insight as the day goes on.

That New iPad

  • I'm happy to see the Apple Pencil support moving down the line. It’s pretty great, and everyone should be able to use it.
  • I think Apple still has a pricing problem. Chromebooks are in the low $200 range. The new iPad is $300, but when you add a case/keyboard $100 and an Apple Pencil ($100), a fully rigged iPad becomes nearly 2.5 times the cost of a Chromebook. When schools need to buy them by the hundreds (or thousands), that extra $300 is going to matter.
  • I think the non-pro iPad has come so far that it indicates we are going to get the iPhone X version of the iPad in June at WWDC. I'd be surprised if the rumors aren’t true about adding Face ID to iPad Pro.

Swift Playgrounds

I'm glad Apple is continuing to press forward with this app. Swift Playgrounds are fun, and I’ve done a lot of coding in there over the past few years. I consider it a puzzle game as much as a coding education. My kids never got interested, but I'm guessing a lot of kids will go nuts for the new augmented reality features.

iWork

  • The new features in iWork look interesting. They didn’t talk much about it.
  • I think collaboration is where iWork needs the most attention. I'd like to see it collaborate as easily as Google Docs and it currently doesn’t.

iCloud Storage

200GB per student is great. Hopefully, they follow suit at WWDC and announce everybody gets a free 200GB. The current free offering of 5GB, particularly in light of the cost of Apple hardware,  feels pretty cheap on Apple’s part.

Teaching Tools

The classroom tools look impressive. I’ve not got any experience with them and am looking forward to hearing from teachers about this. As I understand it, for the past few years Google has been eating Apple’s lunch on classroom tools.

iBooks

I'm currently in the home stretch of an iBooks media-rich Field Guide, and I was very anxious about iBooks Author today. It looks like I'm fine. They are bringing the ability to create books to the iPad, but it doesn’t appear iBooks Author is porting to iPad. Instead, it will be an additional feature in Pages. So long as they keep improving iBooks Author on the Mac, I'm good.

The iPad in Education

On MPU several years ago we had Fraser Speirs on, who spearheaded one of the first one-to-one iPad programs in a school. When I asked him about why they used iPads instead of a traditional computer with Microsoft Word he had a really good answer. “We’re making CEO’s, not secretaries.”

The iPad is an inherently more creative device than a traditional computer, particularly something as basic as a Chromebook. Apple made this point with the new “Everyone Can Create” curriculum. I think schools and teachers, like Fraser, that take advantage of that will be doing something special for their students.

 

Gabe Weatherhead's iPad Experiment

I enjoyed reading Gabe Weatherhead's thoughts following his attempts to do more on his iPad. Although I have to admit that I could never see Gabe going into the iPad-only crowd, at least not in the foreseeable future. Gabe is far too clever in the way he uses his Mac. Indeed, Gabe never was looking to replace his Mac. While that is possible, and even preferable, for some, I still think for most of us the question should not be about whether one platform can replace another so much as us users figuring out which platforms work for us best under which circumstances, which is exactly what Gabe did.

The Increasingly Rare iPad Deal Killers

Jason Snell wrote an excellent piece today about how he uses his iPad for a lot of his work. The post references a recent quote from Microsoft's Satya Nadella that implies the iPad is not a real computer and a recent iPad ad that makes its point nicely.

I've spent a lot of time writing and podcasting about the iPad as a potential laptop replacement. In the early days, I went iPad only while writing the book, iPad at Work. Back then it was rough. The hardware, operating system, and software were all in need of improvement. Things did, however, get better. iPad hardware these days benchmarks alongside currently shipping Macs very respectively.

iOS also is a lot more powerful than it used to be. Last year I gave my laptop to my daughter and used my iPad as a laptop for about six months before buying a replacement laptop. That was during iOS 10, and the reasons that I ultimately bought a laptop rested largely on the operating system. Before iOS 11, managing multiple files and email attachments felt masochistic. iOS 11 fixes that. Now with iOS 11 and the Files App, I'm able to manage files nearly as fast on iPad as I am on Mac. If I had 35 years experience using a tablet like I do the mouse and keyboard, I'd probably be just as fast. 

All that said I still find times where I need the laptop. The interesting bit for me is that while Apple has improved the hardware and the operating system, I've got some lingering problems with third-party software. 

Two such roadblocks that immediately come to mind are Microsoft Word and Googe Docs. I spend a lot of time in both these apps doing day-job legal work. In many ways, Microsoft Word on iPad is superior to its Mac counterpart, but it has one glaring omission, the inability to modify style preference. If I want to change a style format or line spacing, it's simply not possible in Microsoft Word for iPad. I've used styles in Word forever. If you know what you are doing, they dramatically improve document editing and tricky legal paragraph numbering. Likewise, Google Docs has a change tracking feature that works fine on the Mac but has never been properly implemented on the iPad app. I've found ways around these problems, but they are workarounds and get in the way of productively using my iPad.

It didn't hit me until reading Jason's piece tonight, but with each step forward, the iPad's limitations get narrower. The hardware and operating system problems are, for the most part, solved for me. Likewise, there are alternatives for my software problems. There are iPad word processors that support styles. Google's passive-aggressive approach to the iPad leaves them ripe for disruption by some other company that wants to make a Google Docs-like experience for iPad without second-class iPad software. I'd honestly be surprised if these problems (along with two or three other on my particular list) don't get solved in the next year. 

But getting back to the original point, if you are asking yourself whether or not the iPad is a "real" computer, the fact that I've got to go to Microsoft Word style formatting for distinction should tell you that the question was already answered a long time ago.

iPad Sans Bezel

Image by Benjamin Geskin

Image by Benjamin Geskin

Now that I've got a bezel-less iPhone in my hands, I'm looking at my iPad(s) a little sideways. Turns out I'm not alone. Benjamin Geskin did some lovely renders of a bezel-less iPad that feels to me like the direction Apple has to be going with this. The trick on iPad will be the swipe up gesture. Currently, there are two separate gestures: short up for dock and long up for the control center. If I was a betting man, I'd say that a bezel-less iPad would switch the long swipe up to match the behavior on the phone and they'd move the control panel to some other gesture.

iPhone JD's 12.9" iPad Review

I enjoyed reading Jeff Richardson's iPad review.

The second generation iPad Pro is better than the first generation iPad Pro in the ways that matter most for attorneys using an iPad to get work done — how the screen looks, how fast and responsive the system is, and how it works with the Apple Pencil.
— Jeff Richardson, iPhone JD

I've been using the new 10.5 inch iPad exclusively since I received it but I have occasionally missed the big one, which is particularly good for contract reviews and sheet music. I'm going to continue using the small one exclusively for a few weeks to see exactly how much I miss the big one. Right now I'm leaning toward keeping (but not upgrading) my 12.9 inch iPad for those special times where it makes sense and working primarily from my 10.5.

WWDC Reflections and Future Hopes

Now having returned from WWDC, I can't help but take a few minutes to reflect upon the general mood in San Jose this past week. Developers were a lot less surly this year and I spoke with several developers inspired by Apple’s work to go and create the next big thing.

Why wouldn’t they? We got new Macs, iPads, and the software updates addressed many priority issues, like iPad productivity. I can't really put my finger on it but it seems like Apple just has its eye on the ball better this year than it did last year. Talking to folks around San Jose, one explanation was that Apple had a lot of focus on the new building and the car project. I'm not sure if that’s the case. It may just be that the features they announced this year took longer than expected. 

Indeed, it really doesn’t matter why it suddenly seems Apple is addressing these issues so much as the fact that they are addressing these issues.

The iPad gets a lot better with iOS 11. I have a long list of critiques having used it under fire for several days but, fundamentally, the iPad gets more useful when iOS 11 ships.

The bottom line is people are generally happy with what Apple announced last week. Now let’s keep the the momentum rolling. I’ve got three hopes for the next year:

  1. I'd like to see that Apple is listening to feedback particularly on the iOS 11 iPad improvements. Beta users have some great ideas and I'd like to see the best of them make it in before iOS 11 ships.
  2. I would also like to see Apple continue to do incremental updates to the Macintosh hardware. The fact that they upgraded the MacBook Pro to the most current processor in less than a year is a great sign. That is, however, just one data point. I hope that they continue to upgrade hardware as soon as the appropriate upgraded chips are available.
  3. With the improvements of the iPad and the iPad operating system, we now need a healthy ecosystem where developers can spend the time necessary to make professional iPad applications and then sell them for enough money to justify the effort. Hopefully Apple can work with developers to find a way to make that happen.

A Little iPad Productivity with iOS 11

I'm writing this post sitting in San Jose Airport. I didn't have any WWDC plans today so instead I arrived at the airport ridiculously early, found a comfy chair and did about a three hours of real work on my iPad running beta one of iOS 11. I did this not wearing my MacSparky hat but instead my lawyer one. I wrote contracts, sent and received emails (with multiple attachments no less!), tracked changes in Microsoft Word, scheduled meetings in Fantastical, took notes with my pencil in Apple Notes, and otherwise made myself productive.

It's still early days. This is the first after all. I wouldn't recommend loading this early beta on your production iPad. I know of at least one person that managed to severely crash his iPad with the beta. Also, the battery life running the beta is about half what it normally is. (That's normal for early betas.)

What I can say is that once iOS 11 releases, people that want to be more productive on an iPad most certainly will be. iOS 11 is very kind to iPad power users.