I've been fiddling with If This Then That (IFTTT)'s new iPhone app and I like it. They just didn't bring the web experience to an app but added some functionality including the ability to link to some of your iCloud data and notify you as rules engage. Katie and I did a Mac Power Users on web automation and talked about IFTTT at some length. I continue to use this service and iOS access makes it even better. For a big launch day review, look no further than MacStories. (What did we do for big launch day reviews before Federico came around?)