In a recent Mac Power Users episode, I recommended the Apple Watch as a year-end gift. This recommendation drew divided responses. Some wrote in agreement while others essentially asked me “is the Apple watch still a thing?”. Then out of the blue my wife asked me if she thought the Apple Watch was going to survive as a product. The question surprised me. My wife is, however, my window into the non-geek world and when she asked about the hypothetical Apple Watch demise, it made me wonder how many other people are thinking the same thing.

I think there is zero chance of Apple walking away from the watch. They view it as a key product moving toward the future and as technology gets better and smaller, the watch is going to improve dramatically.

Nevertheless, I’m generally bullish on my current Apple Watch. I wear it every day and use it to keep up with my fitness goals, set alarms and timers, check my calendar, listen to podcasts, turn on and off the lights, get directions, text my kids, and checkoff tasks. Oh yes … I also use it to tell time. This is the most useful watch I’ve ever owned. I put it on when I wake up in the morning and take it off when I go to bed. (That’s right, I even keep it on while I’m in my pajamas.)

Maybe it’s because there is this connection to the iPhone required to make it work or simply the fact that not many people wear watches and the Apple Watch was never going to be the big seller that the iPhone is, but there appears to be this perception that the product is flawed or not going to survive. I don’t think the product is perfect. The design, user interface, and software interaction can all use improvement. I expect there’s a group of people somewhere in Apple working on that right now.

I understand that some people did not take to their Apple Watch as I did. Maybe they wanted something more traditional or fashionable or maybe they just aren’t watch people. Nevertheless, having used one now since the Apple Watch was first released, I can’t imagine not having it. If something happened to my Apple watch, I would go buy another one.