Apple’s new Close Your Rings website is a good message and an excellent way to sell the Apple Watch. While I’m not particularly excited about any app using game theory to push my buttons, for the Health app I'm willing to make an exception. I'm more aware of my activity since I started wearing the Apple Watch than I’d ever been before. It’s because of those rings that I bike most places, often wake up an hour early to go on a hike, and even occasionally find myself marching up and down the stairs in my house in the evening just to make sure I get those extra 10 minutes of elevated heart rate. Don’t believe me? Look below.

Not only does this help my physical health, it also helps Apple’s fiscal health. Several times I’ve told friends about how I use the Apple Watch to track fitness, and it often ends with them nodding approvingly while saying something like, “Hmmm”. Then the next time I see them following a birthday or big holiday, they are wearing their very own Apple Watch.